Makeup: How Long it Takes to Go Through One Product

makeup products last

As a makeup lover I watch Youtube videos almost daily to inspire my looks and to learn about new products. After watching a few declutters, I started thinking about how long each makeup product lasts. I purchase all of my own makeup within a set budget so I have to be conscious of how often I need to replace them and how many varieties of each product I need to own.

Things to note:

  • I wear makeup at least 5 days a week, however not all of the products are applied each time.
  • This post was created to give others a general idea of how long something lasts for me. It is in no way intended to shame others for going through more or less often than I do.
  • Some of my favorite products in each category are listed. You are not obligated to use them if you don’t like them.
  • None of the links are affiliate links.


Primer – 3-12 months; applied 5 days a week. The mini Milk Makeup hydro grip primer (0.33 oz) stretched to 2.5 months. Rimmel’s Stay Matte primer (1 oz) was primarily applied on the t-zone and lasted 12 months. My Fenty Pro Filt’r Instant Retouch lasted 14 months with almost daily use.

Liquid Foundation – 3-4 months; applied all over the face 4-5 days a week. L’oreal’s Infallible Fresh Wear foundation (1 oz) probably could’ve lasted a bit longer than 3 months if the top could come off. These days I’m wearing a little less foundation on certain parts of my face and my current love, Cover FX Power Play, will probably last a total of 4 months.

Concealer – 3-4 months; mostly applied it under the eyes and sparingly as a spot concealer. Nars’ Radiant Creamy Concealer (0.22 oz) lasted about 4 months with every day use. The L’oreal Infallible Full Wear Concealer (0.33 oz) lasted about 4 months as well. It had more product than Nars, but it was difficult getting to the bottom of the container even after removing the stopper.

Setting powder – 15-24 months; applied anywhere concealer was applied. Even with daily use, Laura Mercier’s Translucent Loose setting powder (1 oz) is just starting to get to a super low level after having it for ~15 months.

Blush/Bronzer/Highlighter – 24+ months; applied 5 days. CoverGirl Queen Collection Ebony bronzer, Nars’ LoveJoy blush, and Maybelline Master Chrome highlighter in Molten Peach are used frequently will all last at least 2 years.


Lip gloss – 6-9 months; applied daily. Fenty’s Gloss Bomb (0.3 oz) has lasted 9 months being used 4 days a week. Nyx’s Butter Gloss (0.27 oz) lasted 6 months with occasional use.

Lipstick – 4-12 months; applied 4 days a week. Nyx’s Soft Matte lip cream lasted about 4 months before it dried out. Colourpop’s Brick lipstick seemed to expire after 7 months. Sephora Collection’s cream lip stain in 40 Pink Tea has not dried out and still applies beautifully after 9 months. Will toss this at the 12 month mark. Haven’t gone through a full bullet lipstick as of yet.

Lip pencil – 11-24 months; applied 4 days a week. Nyx’s lip pencil in Downtown Beaute is used almost every day and it lasted 11 months. Sephora’s Rouge gel lip liner is going on 10 months use and will be tossed at the 12 month mark. MAC’s lip pencil in Cherry has been in the collection for over 2 years because red lipstick is not worn often enough and after sharpening it still applies the same.


Mascara – 2-3 months; applied 2 coats 5-6 days a week. Essence get BIG lashes and Lash Princess mascaras are great formulas and will last about 2.5 months with every day use before drying out on me. L’oreal’s Voluminous original mascara has lasted around 3 months before I tossed it.

Eyeshadow primer – 11 months; applied 4-5 days a week. Urban Decay’s Eyeshadow Primer Potion starts to dry out around the 10 month mark and has been tossed after 11 months of use because I couldn’t get anything else out.

Eyeliner – 3-7 months; applied 4-5 days a week. The brown Nyx retractable eye liner lasted 3 months with every day. Fenty’s Flyliner lasted about 7 months with occasional use before feeling like it was drying out.

Eyeshadow – 12+ months; applied 5-6 days a week. Throw out your eyeshadows if they smell off or stop performing how they should.  Colourpop’s Creme Gel colours still performed as they should before I tossed them after 9 months. Most of my palettes get used at least once a week and at that rate they will last 2+ years because of how much product is in each pan.


Eyebrow pencil – 2-4 months; applied 5-6 days a week. Elf’s eyebrow pencil lasted 4 months with every day use. CoverGirl’s Micro-Fine + Define eyebrow pencil as well as L.A. Girl’s Shady Slim eyebrow pencil have both lasted 2 months with every day use.

Eyebrow gel – 2 months; applied 5-6 days a week. Colourpop’s Brow Boss gel and Essence Make Me Brow Gel Mascara both last 2 months before they seemingly become empty.


Finishing powder – 24 months; applied all over the face 5-6 days a week. Sephora’s MicroSmooth powder (0.24 oz) is used every single day including some no-makeup days where I want to tone down the shine from my sunscreen. Black Opal’s loose finishing powder (0.70 oz) is only used on days where a more natural look is desired since it’s skin tone-matching. Both products look barely used after 12 months.

Setting/Finishing spray – 2-3 months; applied 5-6 days a week. Morphe’s Continuous setting mist and Wet n Wild’s 3-n-1 both last 2 months with every day use. In the summer I use the Nyx matte finishing spray, which lasts about 3 months.

Final Thoughts

Keep in my that I’m not a panner* but I’m also not trying to make any makeup product last longer than they should. I use what’s in my stash because I like the product. I will not going to be that person to apply my products heavily so I can use them up faster and post a pic of my empties. No offense to you if that’s your thing, it’s just not something I want to do.

How long do your products last? What are some of the products that you splurge on because of their longevity? Which products do you find yourself replacing often? Leave your comments below.

*Purposefully finishing a product so it’s not sitting in your stash for a long time. Check out the r/PanPorn subreddit, if you’re curious about or want to get into panning,


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