BH Cosmetics collaborated with real life bff’s Alondra and Elsy to come up with a beautiful makeup collection that includes an eyeshadow palette, face palette, and two lip duos. The BFF 20 Color Shadow palette contains “luxe neutral tones and pops of sultry color for both you and your best friend” per the brand’s website. Keep reading to see more info about this palette including swatches and a couple of looks.

Price: $24
Mirror included: yes
Number of shades: 20 (12 mattes, 8 shimmer)
Total net weight: 0.71 oz/20 g
Tone: Neutrals with pops of color
Where to buy: BH Cosmetics, Beauty Bay
Additional info: Made in PRC. Vegan formula. Leaping Bunny Certified. 24 months shelf life.

BFF Shades
On the back of the palette, it states that the flow was designed to use each row for a look. Per the packaging “each row contains a transition shade, lid shade, and crease shade.” The swatches were all applied to my bare arm with my fingers. Here are the shades and descriptions:
Scorpio: warm red-brown matte
Pop Off: rose pink shimmer
BFF: medium rose pink matte
Mexicana: medium red matte
Blessed: champagne shimmer
Bon Appetit: pale peach matte
Wine & Dine: deep wine matte
Messy: olive green shimmer
OOTD: warm dark brown matte
Baby E: light baby pink shimmer
Bougie: cerulean blue shimmer
Salvadorena: cerulean blue matte
24: warm medium peach matte
You’re Sick: turquoise blue shimmer
Peach: light peach matte

Gleam: warm tan shimmer
Alo & Els: warm medium brown matte
Latte: neutral light-medium tan matte
Virgo: maya blue shimmer
Malibu: maya blue matte
BFF Look #1
I felt like doing a neutral look. Forgot to add mascara but didn’t feel like applying it just to take the picture.
Shade | Placement |
Latte | transition |
Alo & Els | crease/lower lash |
OOTD | outer V/lower lash |
Gleam | inner & middle lid |
Blessed | inner corner |
BFF Look #2
For this look I wanted to mix it up a bit by using colors from multiple rows.
Shade | Placement |
BFF | transition |
Scorpio | crease/lower lash |
Wine & Dine | outer V/lower lash |
Malibu | inner & middle lid; blended with Wine & Dine |
Virgo | inner & middle lid |
Blessed | inner corner |
My Thoughts
BFF is one of my first palettes from BH Cosmetics and I have to say I’m very pleased. It is reasonably priced and you can get so many looks from it. I found the mattes to be pigmented, buildable, and blendable, and applied better over a primed and set base. They were patchy when I didn’t set my eyes first or when I used a primer like Urban Decay’s Primer Potion. The shimmers were just okay when applied with a brush but the magic happened with I used my finger. Baby! Those shimmers were shimmering, okay??
Overall this palette is great for those who like variety with one palette. For those with deep/dark skin who like to wear a deeper shade in the outer V, you may have to pull in another palette for that. Wine & Dine and OOTD might not cut it. Another good thing is I didn’t experience much fallout. I was able to do my face first as long as I didn’t pack color on my brush.
Do you have this palette? If so, how do you use it? Leave a comment below. Check out my previous eyeshadow review here.